WORK / IDEAS IN PRACTICE

Thoughtful by design.
Useful by nature.

A look at the decisions behind two illustrative digital concepts, from the questions customers ask to the next action they take.

DESIGN CONCEPT / HOSPITALITY WEBSITE

A clearer path to a direct booking enquiry

The brief: A traveller wants to know what a stay feels like, what is included and how to enquire.
The design response: Lead with the property and its setting. Put room information, guest questions and the enquiry action close together.
What we would test: Whether visitors can compare rooms and reach the enquiry form on a phone.

DESIGN CONCEPT / BOTANICAL E-COMMERCE

The brief: A shopper needs to know which product suits them and what delivery will cost before committing.
The design response: Use a clear product hierarchy, plain-language product information and visible delivery and return details.
What we would test: Whether shoppers can choose a product confidently and complete the checkout without surprises.

BEHIND THE CONCEPTS

These are illustrative concepts, not client case studies. Each one shows how we might work through a real customer need.

01 / CLARITY ↗

Bring the details people need forward, whether that is a room, a product or a service.

02 / CONFIDENCE ↗

Make the next step easy to find and keep the experience useful on smaller screens.

03 / PROGRESS ↗

Test the journeys that matter and use what you learn to guide the next improvement.

Share what customers need to do and where the current experience gets in their way.